Marta Crossey Goodrich (formerly Marta Dougher)
While working with a large hospital health plan 25 years ago, Marta saw the gap in
brokerage services for smaller groups and for individuals. She believed then, and
still does, that individuals and smaller groups should have the same access to and
level of consultation that large groups do.
This belief serves as the foundation for Marta's career and Dougher & Fridline's
mission. After earning a degree in Health Education from the University of Illinois,
Marta became a licensed insurance broker and employee benefits consultant in
1990, and she ultimately co-founded Dougher & Fridline with Eileen Fridline.
Marta's passion for health and wellness guides both her personal and professional life.
marta@dougher.com